Senior Mobile UX/UI Designer at izi.TRAVEL
January 2014 – December 2014 (1 year)
izi.TRAVEL is a multinational Amsterdam based company founded in June 2011. They develop the storytelling platform providing heritage institutions and other authors with free, open mobile audio guide technology and making exploring museums and cities more inspiring and enriching for visitors and travellers.
Responsibilities
At the company I worked at mobile development department and I was responsible for application design. My primary goal was to understand what problems izi.TRAVEL iOS and Android had at that moment and to try to solve them. I organised research work for that such as field studies at museums and on the street, observations, interviews and usability testings.
As result it was decided to redesign Android application. App navigation has been greatly simplified, ‘Explore’ section has appeared for overviewing and searching audio guides, and, the most important thing, the user experience of museum visitor has been significantly improved.
My secondary goal was to design Windows Phone application from scratch. It was quite an interesting experience because there are a few good examples of WP applications on marketplace. Therefore, we felt a little pioneers. As result the app rather quickly became popular and was promoted by Microsoft.