Hello,I'm Alex.

I live in Stockholm and lead product design for Opera Browser (opens in a new tab), with a team of eight designers. Ten years on the same product, the last five leading its design — long enough to learn what actually moves a mature product and what only looks like progress.

I've worked across fintech, crypto, and AI: dense, technical products that arrive full of edge cases and vocabulary nobody asked for. My job is to turn them into something a person can use without a manual.

Today my team works on AI, growth and data-driven features. My own focus is design strategy, workshop facilitation, and helping designers make AI part of how they work.